About Us

Straight from San Jose, California... a group of high school individuals decided to start a side project in 2006 basically to keep themselves busy, stay away from trouble and to simply just start a creation of their own. Without ever having the intention of changing the world or starting a so-called 'movement,' All Genius Material started just as a hobby and since then has turned into a full-time passion of designing and pushing products that reflect their current influences and events. Being from the Bay Area and growing up in neighborhoods with diverse cultures and backgrounds, there is not one distinct style that AG can possibly stick to; which is a huge reason the brand has driven itself to different individuals from various regions outside of their own hometown.